Audi A7 Wins 2012 International Car of the Year

2012 Audi A7 Road Test Review
by Martha Hindes

Automotive prestige sometimes comes in surprising packages. A slim, coupe line that hides the reality this is really a sedan. The ability to change one's underlying driving experience with chameleon-like ease. A glaring set of unmistakably identifiable headlamp eyes that announce, in one's rear view mirror day or night, it's best to pull aside and let a "real" car go by. Put those together in the new Audi A7 along with a wealth of its other talents, and the result should be predictable. How could any other vehicle have earned top honors as International Car of the Year for 2012? It couldn't. And didn't.

The ICOTY honors, awarded each year to the most appealing auto on the planet, are sought out for their ability to identify that soul factor in vehicles that goes beyond the stuff of mechanicals and into the realm of desire. We're sure you know the synonyms: Being smitten, love at first sight, the kind of passion one would eagerly do penance for -- all those adjectives that make us glom onto something we idolize while remaining oblivious to what else is around.

Courtney Caldwell, who founded the International Car of the Year Awards (ICOTY) that honor the passion, presence and emotional punch that new vehicles can bring couldn't agree more. As the awards' executive producer and Road & Travel Magazine Publisher, she knows how such an emotional connection can win an unmatched sense of loyalty from consumers that few products can claim.

"The ICOTY Awards are not about power and performance, but rather about personality, passion and personal lifestyle," said Caldwell. "People develop a real emotional connection to their car for any number of reasons some of whom even consider it a member of their family," she muses.

Bridgestone, longtime lead sponsor and supporter of the ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success.

“Bridgestone is proud to support the ICOTY awards, and applauds the efforts of Audi that like our company demonstrates a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized in the 2012 International Car of the Year Awards, we will continue to meet and exceed the demands of the motoring public.” Full story

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