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03/30/2010

GoodSearch: The Charitable Search Engine

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By Lauren Bjerk

GoodSeachHomepage When something seems too good to be true, odds are, it probably is. However that doesn't seem to be the case the with search engine, GoodSearch.

As an alternative to the traditional Web sites like Google and Bing, the Yahoo-powered GoodSearch has one important quality that separates it from the pack - it's the only charitable one.

Every time someone searches something on GoodSearch, they are asked what charity they'd like GoodSearch to donate to. The person selects their charity of choice and then goes about their way. It's that easy. The site as a whole donates about 50% of it's entire revenue to its listed charitable institutions, which equates to about a penny per search.

The money comes from their advertisers, and as of January 2010, more than 86,000 non-profits were participating in the program, including the American Society for the Prevention of Cruelty to Animals, who reportedly has earned $31,000 from GoodSearch.

With such favorable characteristics and the same search engine capability, it begs the question, why wouldn't you use GoodSearch?

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