Back when the ditty “(It’s Not That Easy) Bein’ Green” debuted on Sesame Street in 1970, a handful of British Columbia outdoor adventure companies began including an ecological ethos in their mission statement. “It’s beautiful!” crooned Kermit the Frog, “And it’s what I want to be.” Gradually, more fledgling wilderness tourism operators appeared with environmental sustainability on offer. For its time, this was as radical a step as restaurants featu ring fresh, locally-sourced menu choices. While many may profess a dedication to green initiatives today, these operators profess their success with a lifelong commitment.
Great Green Getways in British Columbia:
Tofino Sea Kayaking
Purcell Mountain Lodge
Bluewater Adventures
Great Explorations Cycling
Find out these travel companies keep it green in RTM's article on Eco-Friendly British Columbia.
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