Toyota Corolla Eco Named
2014 Earth, Wind & Power
"Most Earth Aware Car of the Year"
Review by Martha Hindes | Press Release
As we watched a profusion of college students jog, skate, bicycle and schmooze their way past our Minneapolis hotel, we realized we were in for an education on what is important to those on the cusp of an environmentally challenging world. They were the kind, in their early 20s to maybe mid-30s it seemed, in plaid sneakers, cutoffs in cold weather and eyes glued to a smart phone screen. Just the type, we thought, who would be woed and won by a point-in-life auto like the resoundingly revised 2014 Toyota Corolla.
We had come to the largest of Minnesota's Twin Cities to find out why Toyota considered its revised compact car so important as the automaker kicked off the 11th generation of this staple. After all, the Corolla has dominated the world of compact autos in all corners of the globe for decades. It virtually launched the small car industry in the U.S. when seeming block-long domestic gas guzzlers dominated American roads. And it has spawned a wealth of imitators seeking to dethrone it from its lofty perch ever since.
It didn't take long to realize that not only was the Corolla a breath of fresh air visually, but in driving credentials as well. But it also pointed out how the auto is aiding in preserving the fresh air we breathe and protecting our planet by diminishing the factors that add pollutants to the atmosphere. And its achievement of reaching a lofty 40 miles per gallon mileage with an internal combustion engine heart rather than with a highly sophisticated and costly hybrid, clean diesel or more elaborate technology tells us there really still is life in yesterday's engine type when it's tamed and tweaked to accommodate tomorrow’s vehicles.
With those gold star elements plus pricing that has not gone ballistic, it didn't take long to determine the 2014 Corolla was an uncompromising champion to be recognized. And so, it was name Earth, Wind & Power’s Most Earth Aware Car of the Year for 2014.
|Presenting the 2014 Most Earth Aware Car of the Year award to Bill Fay, Group VP & GM Toyota Division U.S., are Courtney Caldwell, editor, Road & Travel Magazine; and Mike Martini, president Bridgestone OE Americas, and EWP award sponsor.|
In accepting the award, Bill Fay, Group Vice President and General Manager - Toyota Division, cited the company's long-time commitment to good fuel economy. "For the past 47 years, Toyota has prioritized outstanding fuel economy for the Corolla. It’s this attention to detail that has enabled our company to sell a record 40 million Corollas worldwide," he said.
“With the new, 11th generation Corolla, we’ve illustrated that 40 miles per gallon can be achieved through excellent design and engineering. We are truly humbled and appreciative that Corolla has been named the 2014 Earth, Wind & Power Car of the Year. This award validates the efforts of our team to make Corolla the most fuel-efficient vehicle in its class.” [Full story]