Eco-Fashion Goes Mainstream at NY Fashion Week

Guess what? It's time for New York fashion week - and it's going green. A new part of Fashion Week, The GreenShows Eco-Fashion Week is a two-day fashion event committed to eco-friendly, ethically sound, fair-trade fashion, that will feature a selection of eco-conscious fashion designers who have been given the opportunity to show their Spring/Summer 2010 collection.

“We should not have to sacrifice our planet for fashion” says Eric Dorfman, founder of EdMedia Inc. and The GreenShows. “The fashion industry needs to be more accountable to environmental damage and pollution. While eco-designers are leading the way for a more sustainable lifestyle, without sacrificing style, prominent fashion designers need to take on more responsibility to safeguard our natural resources and achieve zero waste. The GreenShows is designed to foster and support eco-designers to continue creating fashion and as a platform to bring eco-fashion mainstream.”

The GreenShows are also partnered with the Rainforest Action Network (RAN) for a new "Don't Bag Indonesia's Rainforests," campaign. The campaign reaches out to fashion and luxury product companies who use paper packaging such as shopping bags that are made of the tree pulp from endangered tropical rainforests in Indonesia. Driven by market demand from the United States, the rapid destruction of Indonesia’s rainforests is causing massive global greenhouse gas emissions, destroying Indigenous communities, threatening unique ecosystems and pushing species like orangutans and Sumatran tigers to extinction.

Runway shows will include eco-fashion designers Izzy Lane, Bahar Shahpar, House Of Organic, Lara Miller, Mr. Larkin, and STUDY by Tara St James and a presentation by Bodkin. With innovative green fashion also comes eco-friendly hair and makeup by John Masters Organics and DEX New York, respectively. Extending even further, beyond fashion and style, The GreenShows will also debut BodegaGreen, a replica of a neighborhood convenience store featuring a selection of lifestyle eco-products.

The GreenShows will follow a rigorous path, from top to bottom, to make sure the production is 100% environmentally-friendly and energy efficient. From the runway to the lighting, the design team will use recycled, recyclable, and compostable material to create a beautiful and resource conscious layout as a backdrop to the collections.

Read the full release here. 

For more green fashion news, check out RTM's Earth Tones section.

 

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