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04/20/2009

Target Debuts Eco-Friendly Fashion Line

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by Rebecca Eve Schweitzer

Eco_friendly_fashion_target_loomstate Just in time for Earth Day, Target's latest designer diffusion with Scott Mackinlay Hahn and CFDA award winning designer Rogan Gregory brings consumers Loomstate for Target, an eco-friendly fashion line for men and women. The collection debuted April 19, 2009. The line will be available online and in select Target stores for a limited time.

Rogan Gregory and Scott Mackinlay Hahn are both committed to the environment and started their eco-friendly fashion line, Loomstate, in 2004. Loomstate uses organic cotton and production methods that are both socially and environmentally responsible.

This limited edition collection for Target focuses on casual, easy-to-wear clothing and ranges in price from $14.99 to $44.99. Since most clothing from Loomstate's high-end line costs over $200, Target is providing a way for consumers to be environmentally conscious while still remaining budget conscious.

The clothing has a lived-in, care-free spirit with a casual worn look to classic pieces like jeans, hoodies, simple dresses and board shorts. All of the cotton in the collection is 100 percent certified organic cotton. Women can expect breezy, light clothing like shift dresses and a stunning, silk blend ombre skirt. Men can look for plaid, button-down shirts, v-neck tees and corduroy shorts. Visit Target.com for more information.

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Kudos for Target for finally releasing a eco-friendly brand, but I've been a fan of a line that's been doing the same since it opened in 2007.

It's called Indie Peace and its all organic, affordable and fits great.

go to www.indiepeace.myshopify.com or indiepeace.com

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